YouTube: NFL’s UK Flag Football Game

Produced in partnership with YouTube and the NFL, the London edition of the flag football game was designed as a global cultural moment, blending sport with creator-led entertainment to engage international audiences.

The live event brought together top YouTube creators, NFL talent, and team captains Gunna and Aitch for a high-energy flag football matchup streamed worldwide on YouTube.

I led production for the social capture of the London event, overseeing planning through live execution and partnering closely with our internal creative team, external production partners, and client and NFL stakeholders. To support rapid, real-time storytelling, I designed a custom camera-to-cloud workflow that enabled on-the-fly editing and immediate delivery for both on-site and remote post teams, helping reinforce YouTube’s position as a premium, creator-driven destination for live events.