YouTube - Laufey

For YouTube’s collaboration with Laufey to promote her latest album A Matter of Time, I produced a social-first production at the iconic Troubadour in West Hollywood. I staffed and crewed the production, partnered closely with the creative team to shape the social capture of Laufey’s intimate album concert party, and oversaw the artist interview on site. I then supervised post production, guiding the edit through hero assets and cutdowns optimized for social distribution.

Location: West Hollywood, CA