For the Latin Grammy Awards, Instagram set out to spotlight music talent through Reels, creating highly shareable moments designed for real-time social engagement. From a branded suite takeover at the MGM Grand, we captured music celebrities and influencers in custom photo and video setups that maximized visibility across both Instagram and Facebook.

While the director and DP captured a mix of off-the-cuff and planned branded content, post-production was happening live in parallel. I produced the live video and photo capture as well as post-production workflows, overseeing the execution from capture to creation. Across two fast-paced days, we tracked, edited, and delivered hundreds of quick-turn social assets in real time.

The result was a dynamic, high-volume collection of social content featuring some of the biggest talent at the Latin Grammys.

Location: Las Vegas, Nevada