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Client: EVA Airlines
Agency: MullenLowe
EVA is an award-winning airline that services 45 Asian destinations. For their “Gateway to Asia” campaign, I produced an AR experience for 3 print publications—Wired, FastCo, and Condé Nast Traveler—that focused on three key cities (Taipei, Ho Chi Minh City, and Bangkok). The static print ads transitioned into a :15 AR video experience, during which users are encouraged to explore beyond the 2D print.
The AR prints were also implemented in OOH executions, allowing users to see large AR videos in bus shelters all around Los Angeles.