Fujifilm (sAOR) - Instax

As Fujifilm’s Social AOR, we positioned Instax at the forefront of cultural moments by producing a high volume of monthly social assets across statics, video, and copy, balancing lifestyle storytelling with product integration. Content included franchise series like Instax Recreates, Instax Eats, DIY, and Trends by Instax for fast reactive social posts. Our channels were a love letter to the craft of photography, a creative community hub for shared ideas and inspiration, and a constant space for those who keep their eyes on culture.

As Lead Producer, I partnered closely with Strategy and Creative through all phases of development, collaborated with Legal and Business Affairs, and sourced locations, props, and talent to execute quick-turn shoots (often within 24–48 hours of approval), resulting in responsive, culture-first content that kept Fujifilm’s social channels informative yet entertaining, encouraging the community to try life through the lens of Instax.

Location: Los Angeles, CA