Adobe - “Just Imagine”
I produced the out-of-home rollout for "Just Imagine," Adobe Firefly's biggest launch moment, positioning Firefly as a radical leap in creative tools and closing the gap between imagination and reality. The work spanned taxi and Lyft wraps, hologram taxi tops, hologram trucks, digital trucksides, transit shelters, newsstands, urban panels, and station liveboards, plus large-format spectaculars and street-level murals, timed to land at high-visibility cultural moments: Anaheim Social Media Marketing Week, the NYC Webbys, and a Times Square takeover.
